As the global pet industry continues to expand, 2025 is poised to be a game-changing year for wholesale pet toys for cats and dogs. With more pet owners treating their furry companions like family, the demand for innovative, safe, and interactive pet toys is at an all-time high. For wholesalers, retailers, and e-commerce sellers, staying ahead of the curve means keeping up with the latest trends in design, sustainability, and functionality.
In this blog post, we’ll explore the top trends in wholesale pet toys for the coming year and how you can leverage them to grow your business in the booming pet products market.
The global pet toy market is expected to surpass USD 5 billion by 2027, driven by pet humanization, increased disposable incomes, and a strong push for enrichment-based pet care. Wholesale pet toys for cats and dogs are a key segment, especially for B2B buyers looking to stock pet stores, e-commerce platforms, and gift shops.
Pet owners are becoming more environmentally conscious, and they want toys that reflect those values. In 2025, expect to see strong demand for toys made from:
Natural rubber
Organic cotton
Recycled fabrics
Biodegradable plastics
Wholesalers offering sustainable pet toys will gain favor with retailers targeting eco-aware consumers.
Tip: Highlight the sustainable materials in your product descriptions and packaging.
Smart technology is not just for humans anymore. Innovative pet toys now feature:
Motion sensors
App-controlled features
Automated ball launchers
Laser games for cats
These toys are perfect for busy pet parents who want to keep their pets entertained while away from home.
B2B Opportunity: Position tech toys as high-value items for premium pet stores and gift shops.
Personalization is trending across all industries—and pet products are no exception. Toys that can be customized with a pet’s name or adapted for specific sizes or breeds are winning over consumers.
Embossed names
Adjustable difficulty toys
Breed-specific designs
Wholesale buyers are looking for suppliers who can offer OEM pet toys with low minimum order quantities.
Toys that stimulate a pet’s brain are in high demand. In 2025, look for a surge in:
Treat-dispensing toys
Snuffle mats
Puzzle feeders
Hide-and-seek plush toys
These products not only entertain pets but also combat anxiety, boredom, and obesity.
Wholesale Tip: Bundle puzzle toys as part of "Pet Enrichment Sets" for added retail value.
Pet toys are becoming part of the home aesthetic. Minimalist designs, pastel colors, and coordinated sets are increasingly popular, especially among millennial pet owners.
Popular trends include:
Scandi-style plush toys
Beach-themed silicone chew toys
Toy sets with matching storage baskets
Having visually appealing pet toys boosts their shareability on social media, creating organic promotion for brands and retailers.
Consumers love products that serve multiple functions. Pet toys that double as grooming aids or dental care tools are gaining traction.
Examples:
Rope toys that clean teeth
Chew toys infused with natural breath fresheners
Massage brushes with play functions
Wholesalers offering dual-purpose pet toys provide added value to both retailers and end consumers.
Seasonal marketing remains a major driver in the pet industry. From Christmas chew toys to summer-themed water play sets, themed products help increase purchase frequency.
Popular seasonal toy categories:
Halloween squeaky bats
Valentine’s heart-shaped plush toys
Summer beach toys for dogs
Consider offering year-round collections tied to holidays or seasonal events for steady sales.
Offering a diverse product catalog that includes all the above trends will help you attract more B2B clients. Mix classic favorites with trending innovations to cater to different price points and pet types.
Quality and safety are non-negotiable in the pet industry. If you’re sourcing from China or other markets, ensure your manufacturers comply with international safety standards such as ASTM, EN71, or FDA (for food-contact materials).
Make sure your product listings, blog content, and website metadata all include strong keywords such as:
Wholesale pet toys for cats and dogs
Eco-friendly pet toys bulk
Interactive dog toy supplier
Puzzle toys for cats wholesale
This improves discoverability among online retailers and sourcing agents.
2025 is bringing exciting changes to the pet toy industry. By aligning with key trends—such as sustainability, smart interactivity, and aesthetic design—wholesale pet toy businesses can seize the opportunity to expand their reach and customer base.
Whether you're a retailer looking for the next best-seller or a sourcing agent searching for reliable supply partners, keeping these trends in mind will help you stay ahead in a fast-evolving market.
Looking to source trending wholesale pet toys for cats and dogs? YiwugoMU connects global buyers with trusted Chinese manufacturers offering quality, innovation, and customization—ideal for your next winning product line.
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